CKBG IN THE PRESS

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Maxim.Com

Why you should be drinking Cristalino Tequila-- The agave scene's newest star

A decade ago, mezcal swept the nation—bartenders clamored to get their hands on single village bottles from Del Maguey while spirits lovers proudly dubbed the Oaxacan Old Fashioned their drink of choice. Now, the Cristalino tequila category is positioning itself to be the agave scene's newest hit. But what is Cristalino?
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Robb Report

Meet Tequila Komos, an ‘Ultra Luxury’ Añejo Cristalino Aged in Wine Barrels

When it comes to tequila, the term “ultra luxury” is about as overdone as the margarita. Consequently, just like the aforementioned cocktail, you need a point of differentiation and a good whack of flavor to stand out. Tequila Komos claims just that with its new Añejo Cristalinoa. The one-of-a-kind spirit is the brainchild of hospitality heavyweight Richard Betts and his entrepreneur friend Joe Marchese.
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AdAge

MOLSON COORS GETS IN ON CANNED COCKTAILS

The beer giant will distribute a tequila-based beverage, joining a segment of the industry that's seen sales skyrocket. Molson Coors Beverage entered into a partnership to distribute a canned tequila-based beverage, marking the beer giant’s first foray into the rapidly expanding read-to-drink cocktail category.
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Wine and Spirits Daily

The Company Behind Superbird Tequila RTD (and its Deal with Molson Coors)

Dear Client: Molson Coors recently announced a deal via its emerging brands team with a company called CKBG (Casa Komos Beverage Group) for the MC system to distribute Superbird, a tequila-based ready-to-drink cocktail [see WSD 01-26-2021]. Who is CKBG? To learn more about the company and its recent MC partnership, your editor got on …
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Tasting Panel Magazine

Feature + Publisher's Picks

Tequila Komos Añejo Cristalino, Mexico ($120) A stunning nose of sugared pineapple is surrounded by bright agave freshness and lime zest. The satin-coated liquid warms the palate as lilac-scented lime and a wash of tangerine peel converge for a tart starkness. It’s mineraldriven and dry, with a gravitas that’s also palpable in its seamless finish. 98
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Forbes

This Ultra-Luxury Tequila Borrows Winemaking Techniques To Redefine The Reposado Category

Four months ago, Casa Komos Beverage Group launched its first tequila, an añejo cristalino that sold out within 60 days. This week, Komos announced they’re ready to do it again—this time with an ultra-premium Reposado Rosa—aged in red wine barrels and tumbled in amphorae. “It looks like a great Provence rosé,” says Richard Betts, CEO and founder of Tequila Komos. “But it’s redolent of ripe roasted agave with hints of vanilla, butterscotch and smoke from the oak barrels.”
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Media Post

Molson Coors Launches RTD Tequila Cocktail, Partners With Media Pro Marchese

Molson Coors Beverage Co., eager to expand beyond the beer category, is partnering with a new spirits company, CKBG, to market Superbird, a ready-to-drink carbonated tequila paloma cocktail. The new business line is a significant first for Molson Coors, but Superbird may also be of note to marketers and media executives for CKBG’s co-founder, Joe Marchese.
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Hashi

Another Round, Make It Tequila

Well-versed in worldly cultures and inspired to “make the world a better, happier place,” Richard Betts is starting his next alcohol adventure. Recently moved to Amsterdam, Betts is continuing to find niches and create liquors meant to improve consumers’ drinking. “It’s not about drinking more, it’s about drinking better.” Since we last spoke to him, he has moved past wine and into the world of Komos Tequila, which he created with his partner Joe Marchese...
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Spirited Zine

Komos Is Using Wine Expertise To Transform The Boundaries Of Tequila

No spirit has seen a growth in popularity and quality quite like Tequila in the last few decades. The spirit has flooded bars and liquor stores across the globe with everyone from NBA stars to George Clooney and British spirit conglomerates grabbing for a piece of the action. While this has led in some cases to mass produced products lacking individual character and poor quality mixtos, it has also opened the door for innovation.
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Brewbound

Molson Coors To Distribute RTD Cocktail Line Superbird

Molson Coors’ rapidly expanding beverage interests now include ready-to-drink cocktails, following the company’s announcement today of a partnership to distribute tequila-based cocktail Superbird. Clocking in at 5.9% ABV per 12 oz. can, Superbird is a carbonated ready-to-drink version of a Paloma, made with 100% blue agave tequila, grapefruit juice, agave nectar and sparkling water. The brand is a division of parent company Casa Komos Beverage Group, which also markets premium tequila label...
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Shanken News Daily

News Briefs for Dec 14: CKBG expands distribution of Superbird to Mass.

New York City-based Casa Komos Beverage Group has expanded distribution for its Superbird canned cocktail. The Paloma cocktail, which is made with Blanco Tequila, freshly squeezed grapefruit juice, agave nectar, and sparkling water, will now be available at retailers across Massachusetts, joining existing distribution in the Tri-State area. Casa Komos Beverage Group was founded in 2019 by Richard Betts and Joe Marchese, and currently markets the Superbird RTD and Komos Tequila brands.
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Nashville Lifestyles Magazine

Valentine's Day Gift Guide: Tequila Komos Añejo Cristalino

Tequila Komos, a hand-crafted, ultra-premium Añejo Cristalino tequila combines time-honored tequila-making tradition with European winemaking techniques for a flavor that’s delicate, smooth, and best enjoyed chilled or with a splash of sparkling water. Each bottle is handmade using clay, with nods to the Mediterranean, so you can take a romantic vacay without ever leaving home. $119 (komos.com)
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Publication

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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Publication

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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Publication

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Publication

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Board of Directors

Rudy Ruiz
Board member
Rudy is currently the Managing Director of Park Street. Rudy spent the last 17 of his career at SouthernGlazer's Wine & Spirits, most recently serving as the Executive Vice President of Emerging Spirits Brands. Prior to Southern Glazer's Rudy served nearly 25 years in senior leadership roles at Bacardi, including President and CEO of Bacardi USA.

Heather Hartnett

Board member
Heather Hartnett is General Partner and CEO of Human Ventures — one of New York’s premiere startup studios and early stage venture funds. Since launching under Heather's leadership, Human Ventures has invested in and co-built more than 40 companies, with key investments including Reserve (acquired), TheSkimm, Current, Tiny Organics and Paloma Health.

Jay Brown

Board member
Jay brings an unparalleled mix of perspectives being an industry leader in music, fashion, sports, and culture overall. Jay is a Co-Founder of Marcy Venture Partners and Roc Nation, where he is currently the Vice Chairman and served as CEO until 2019. Prior to Co-Founding Roc Nation, Jay was an Executive Vice President at Def Jam Records.